Why It’s Worth Looking Under the Label Most people don’t walk into a grocery store trying to decode food science. They’re just trying to: eat a little better than last week choose something that sounds healthier feed themselves or their family without overthinking it But somewhere along the way, “healthy” got complicated. More claims. More buzzwords. More products that look right on the front — but don’t always feel right after eating them. This article explores why that confusion exists, how marketing and ingredient choices have drifted apart, and what today’s shoppers are actually responding to as food culture shifts toward cleaner, simpler, and more transparent choices. Not to tell you what to buy —but to help you shop with clarity instead of uncertainty.